The Most Important Ingredient in Finding Clients

by Ron Carlson, Lights On Business

Home of the 5 Minute Business Builder

The Problem is, Most Marketing Advice is Based on Widget Marketing that has You Changing the Wrong Things!



You've probably seen the marketing advice for growing your business.

Typically, it goes something like this:

  • Pick a profitable niche
  • What are the typical painpoints in this market
  • Identify keywords
  • Design an elevator pitch
  • Fill in a marketing calendar with your activities
  • Redesign your funnel to match the guru's
  • Start blogging
  • Posting
  • Networking
  • DMing
  • Podcasting
  • Make money

You may have already been running around, sometimes in circles, working on a list like that, then maybe found yourself re-doing it when you found a new guru.


You may have felt more frustration and disappointment than relief and satisfaction in trying.


I hear you.


Here is the problem with this list, two problems actually.


First, where are your real-life prospective clients in the list? The person that is, not the pain with a wallet.


Second, where are YOU in that list? You know, the person seeking to make a difference who feels called to serve and wasn't actually seeking to sacrifice their authenticity to whatever it takes to make money.


In a word, what's missing is PASSION, yours and your clients.


Without those, you won't connect energetically and you likely won't attract them on an authentic level.



Growing your business starts with finding clients. Finding clients starts with passion, yours. You being in your Zone of Genius (credit Gay Hendricks for this). That's what sets you apart.


Working through the above list will more than likely separate you from your passion. Maybe I'm wrong in your case so let's check.. Go ahead and revisit the list. I'll wait here a second....


Did you feel energized just reading it over? If so, good for you.


If not (and I don't), let's get you started from the RIGHT place to grow your business, your unique genius, your passion. Otherwise, you'll continue to try competing with 10 million other Lightworkers for clients. How does that feel? Yikes, right.


Or, would you rather stand out and be noticed above the noise of the crowd?


This is what we teach around here.

Ron D. Carlson

Showing Lightworkers How to Grow a Business That They Love

Relief is Coming, You Deserve It

Lights On Business

Home of the 5-Minute Business Builder

Ready to grow Your Lightworker Business into one You Love? l have developed a program revised just for 2025 just for Lightworkers. The new program is called Lightworker 5- Minute Business Builder.


This isn’t just another "get clients" program where you're taught someone else's one-size-fits-all all system and expected to make it work for you. This is about nailing down a couple of core steps in a way that is authentic to you, your niche and your superpowers. This program is designed for Lightworkers, not widget sellers.


This isn't some "pdf dump" either. You're getting all 3 of the vital business growing modules

5-Minute Client Finder

5-Minute Value Validator

5-Minute Problem Solver


Jump on this if you want to make 2025 your Lightworker Business year!

(c) copyright 2021 - 2024 by Ron. Carlson, Lights On Business.